Americans want Swedish coffee



Swedish coffee should be to “feekat(coffee break)” – if Americans get to choose. Six out of ten’d rather drink a cup of Gevalia than Starbucks, according to a new survey.

Gevalia was introduced by Kraft Foods in the U.S. two years ago. Thus challenged food giant, the leading coffee giant on the market – Starbucks. Coffee war was a fact, and now it seems that Gevalia has resigned with the victory, writes Aftonbladet.

Kraft Foods has commissioned a study by an independent party which shows that nearly 60 percent of U.S. coffee drinkers prefer Gevalia front of Starbucks. As part of the promotion Americans have also learned the importance of a traditional Swedish coffee. The phenomenon hypes in television commercials for “Swedish Johan” (actor Jon Prescott), who Swenglish pronounce it “feeka”.

Kraft Foods has cut for himself more and more space for their product. Initially sold only Gevalia online by Kraft, but today there are on the shelves of the major supermarket chains.

Starbucks thinks not get to fight over coffee drink The favors. To get more people to choose their brand should introduce a reward system for loyal customers in stores, just as it has for visitors to the chain’s cafes.


Probably American people work hard than Swedish people. And Japanese people work hard than Americans. Some Japanese die for excessively heavy labor. However, the excessively heavy labor goes against improvement of the productivity. It is set a limit very much in Japan for the break of the workplace. It is oldness to be in the days of the Industrial Revolution.

The Swedish people enjoy life having gentle time in comparison with Japan. Probably Japanese women feels a custom such as fika preferable. However, Japanese men will make a grimace to the fika. Most of them are because they are like the ergate.

Ergates? I’m not interested in such insects 😛

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2 Responses to Americans want Swedish coffee

  1. apmel says:

    SL avatars NEVER seem to able to drink coffee in the right way:)

  2. ujiyasu says:

    You are absolutely right 🙂
    And I really drank coffee behind an avatar then 😛

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